Posted in pandamonium publishing house

How to Connect with Other Humans…and Sell More Books

April 3, 2017- It’s been said hundreds of times, but I’m going to say it once more, You only get ONE chance to make a first impression. It’s true! In this blog post, I’m going to touch on a few points that will help you connect with other humans and not only sell more of your books but also create a lasting first impression.

  • First Impressions set the tone for success more often than class, credentials, and education. When you’re meeting a prospective buyer or contact, you need to make a lasting impression. Greet your potential clients as if they were an old friend, be kind, be warm and be friendly! Dress your best and be confident!
  • When people like you, they see the BEST in you, and when they don’t like you, they see the WORST in you. Sure, you may not be everyone’s cup of tea 100% of the time, and that’s ok. Sometimes no matter what you do or say people will just not like you! If you’re planning on doing business with people, it’s important that they have some degree of connection with you. The cheapest, most efficient way to connect with others is to look them in the eye and smile. Another tip for making a great first impression is to be like a chameleon. This makes people feel as if they already know you. If they’re standing across from you and are confident, arms crossed and serious, you should do the same. If you subtly mimic your client, it lets them know that you are on the same page. For example, if your client was shy, withdrawn and quiet the last thing you want to be is in their face, loud, brash and flashy. Not only will they feel uncomfortable but you’ll almost always lose the sale. Take your cues from their behaviour and body language.
  • Capture the Imagination and you capture the heart-Imagination triggers emotion, and emotion triggers attitude, attitude drives behaviour and behaviour triggers sales. Remember this simple formula and you’ll be successful in whatever you do. Make people FEEL something and you’re on your way to the top. 
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Posted in Cool Stuff, News

Tips to Succeed at Events as a Vendor/Business Owner…Part 3 of 3

March 27, 2017-I hope that you’ve enjoyed this mini-series of tips to succeed at events as a vendor/business owner and that you’ve started incorporating them into your game plan.

Here are the final keys to success!

7) Make friends with the vendors and the event organizer-You never know who you’ll meet at any of these shows so it’s best to arrive early and set up so that you can take a few moments before the show starts to scope the place out. I’ve had more vendors buy my products at shows than I can even count. People want to know what you’re selling, but more importantly, they want to make a connection with you. All of us have something in common, we’re all at the same show and we’re all trying to make money and contacts. At every single show, I gather business cards from other vendors tables to keep in my files. I’ve made so many contacts this way and have even hired people to do work for me because I liked what they were selling. I also hand out MY business cards in case I have something that another vendor is interested in. Maybe they aren’t but know someone who is. The opportunities are tremendous! Be sure to thank the organizer for having you and keep in touch with them, so they’ll invite you to their upcoming events in the future.

8) Have a draw at your table-A chance to win a prize is always a cool way to draw people to your table. I NEVER do a draw for the product I’m selling on my table because people say, “Let’s hold off buying the book in case we win the draw!” See the problem? You want people to buy your product, but you also need people to come to your table. If they come to your table and you engage them, they’ll probably buy what you’re selling. I use a prize draw at my table for two reasons, 1) To entice people to come to my table and 2) to collect information about my customer. Here’s how it works: I’ll do a draw for a $25 gift card to either the movies or for a pre-paid Visa card. The chance to win is displayed clearly on my table, and I have cards laid out with some pens so that people can enter the draw. On the draw card, I ask for their name, phone number and e-mail address and a little box that they need to check off saying it’s ok for me to contact them via e-mail. The customer fills it out and drops their entry card into a fishbowl. I contact them later to say thank you for entering the draw, I let them know if they won the prize and also invite them to follow my blog. 99 times out of 100 they’ll follow! This info is invaluable to your business but be careful not to break any privacy laws.

9) Enjoy yourself-This seems like a silly tip but I want you to know that it’s super important. It’s necessary to have fun and enjoy yourself because people can feel tension. They can sense desperation and if you’re trying to hard-sell them. This is not only a major turn-off for potential buyers but it causes you, the seller, unnecessary stress. Life is too short to be broke and stressed! You’ll be both if you take yourself too seriously. Body language is essential because most of what you don’t say is what people pick up on. Uncross your arms, stand up, smile and engage your customers. Be interested in what they have to say and enjoy the connection with other humans who you might otherwise never come in contact with.

10) Some people are rude, miserable and mean but there’s nothing you can do about it-Anytime you deal with the public you’ll come across that one special human who doesn’t like you, your product, your looks, your qualifications, your voice, your price…you get the picture. You can’t make everyone happy so don’t let the snarky comments of a single person get to you.Never let them dull your sparkle!  For every miserable person out there, there’s five standing behind them waiting and willing to engage with you. You’ll get your share of miserable, rude people at events but that’s a reflection of them, not you. No matter what, remain professional at all times. I was at a show a couple of weeks ago and a woman said to me, “You don’t belong here, you know that right?” Her exact words, I’m not even kidding. I smiled sweetly and said, “Sure I do! I paid my money to be here just like you did and as far as I know, you’re not the event organizer who gets to decide if I belong here or not. I hope you have a great show!” Sure it was a bit on the snarky side but I smiled and looked her in the eye. I wanted her to know that she couldn’t shake me or my confidence. Funnily enough, she warmed up to me later and guess what? She was a part-time writer who needed a publisher…shoot, if she only knew someone! LOL. Be nice that’s all I’m gonna say.

I hope that you’ve learned a couple of things from the tips I’ve shared and that you’re successful in every endeavor that you choose to embark on. Thanks for reading and for following my blog.

LLB

Posted in Cool Stuff

How I Got Started…Part 2

Hi Friends,

Today’s post is a continuation of the series titled, How I Got Started in regards to writing. The second part of the series focuses on a question I get asked almost every day, “Where do you get your ideas?” 

Whether it be a book about a naughty black and white cat named Panda or a silly Deer named Duncan who has a penchant for writing in his personal diary, I can honestly say that idea generation for me personally, has never been much of a problem. That being said, I do occasionally suffer from writer’s block. But that’s a whole other can of tomatoes.

Ideas come from all kinds of places and here are a few of my favourites!

  • People watching-Go to any public place, sit quietly on a bench with a soy, caramel macchiato and watch the people go by. SILENTLY (this is important) make up stories about them. This is so much fun because it gives you the opportunity to let your mind and imagination run free! For example, Why is that woman wearing a tiara and jogging pants? Is she competing in a Disney princess marathon? Is she some sort of super hero with super powers? Is the tiara magic? You get the point.

 

  • Talk to kids-Please make sure that their either your own kids, kids you know, kids you know the parents of etc. NOT some random kid in the mall…that would be bad. Kids have a funny way of making things extremely clear. It’s refreshing and is a reminder that sometimes we all need to be silly. Kids also have a lot of answers to life’s big questions like, “Why are we here?” “We’re here because everyone has one special thing that they can do that no one else can.” This is a TRUE statement from a kindergartener that I happened to be reading to last year. Betcha some kid could answer the question of why the woman above was wearing a tiara with track pants!

 

  • Meditate-Yep. You read that correctly. Meditation leads to some pretty great ideas and I can speak from experience on this one. Meditation quiets the mind and lets you explore silence. It’s kind of hard to do at first but if you start out with a few minutes at a time you’ll get the hang of it and may even look forward to it. Meditation is cool because sometimes our minds wander and let us see things that aren’t there. During a recent meditation session,  I envisioned my guardian angel…she was made completely out of ravens and when I looked at her they spread their wings and flew away. Talk about a cool intro to a novel right?! Trust me on this one…meditate! Ideas are just floating in the air.

 

  • Real life-Remember the phrase, “Truth is stranger than fiction?”  Believe it because it’s true! Panda the Very Bad Cat is based on a real cat named Panda who lives on my parent’s farm. He’s been in quite a few sticky situations and one day I decided to write them down. Wallah! A book! Whether it’s a beloved family pet, a kid who fights with his parents about putting on a snowsuit (God Bless Robert Munsch), or a neighbor who grows prize-winning sunflowers, inspiration is all around us.

There are countless other ways to think of things to write about and these are just a few that I’ve decided to touch on. Keep an idea journal, it’s an invaluable tool for all writers and you never know when or where inspiration will strike! Stay tuned for part 3 where I answer the third most asked question…Happy writing!

LLB

Posted in News

First blog post

Hi Friends,

I’m so excited to announce that we are currently getting our site up and running for Panda the Very Bad Cat! It should be done within the next few days. Stay tuned for lots of fun contests, giveaways, and trivia about Panda the Very Bad Cat. I’ll also be publishing some special posts about being an author and what it takes to get a children’s book off the ground. I’ll also tell you where you can get your very own copy of Panda the Very Bad Cat and how you can even request that he comes to your school to do a reading with the author. I’ll even show you some really cool, behind the scenes stuff too! AND…some top secret stuff about new books that I’ll be publishing soon:)

I look forward to connecting with you and I hope that you feel the same way!

Lacey