Posted in Events

Tips to Succeed at Events…As a Vendor/Business Owner…Part 1

As you know, I do my fair share of events and truth be told there’s no way to say whether the event that you are attending as a vendor will be successful or not. Multiple variables are beyond your control such as the traffic flow in regards to how many people attend the event, the weather if the event is indoors/outdoors, where the location of your booth is and so many other things.

The good news is that the more prepared you are for your events, the better you’ll do regarding sales, connections, and networking. Here are a few tips that have worked well for me and I hope that by implementing the tools and adding them to your arsenal, that they’ll work for you too!

  1. Define success-Success can only be measured by what you say it is. So if getting the e-mail addresses of 100 people means success to you, then, by all means, do it! If it’s selling five pieces of your hand-made art, then strive for that. As you can see success is very personal. Everyone’s definition of success is different so be sure to know what you’re aiming for.
  2. Listen to what others are saying-There are some amazing shows that I’ve been fortunate enough to be a part of and other shows that have been really slow. Listen to the buzz around the event and listen to what other vendors are saying as a whole. That doesn’t mean that you have to agree with them, but maybe there is some merit to keeping your ear to the ground. There is someone locally that does shows that are AMAZING! She is organized, an entrepreneur does great advertising and knows how to bring in traffic, and after all, more traffic means more sales! Of course, when I heard about her and got into one of her shows, I knew that I HAD to do more! What she does is magic, and I always do extremely well at whatever she hosts. This works the other way too, sometimes there’s a general consensus that the host doesn’t care if the vendors do well or not and are only lining their own pockets. The point is, try to do as many shows as possible to weed out the bad ones.
  3.  Be prepared-This means have marketing materials, additional tables, chairs, table coverings, signage, your product in ten times the amount that you’ll need because you never know, pens, business cards and whatever else you require to sell your product or service. Always over pack and keep it in your vehicle as a just in case. Also, bring snacks and extra outdoor clothes if the event is outside. I’ve been surprised at this a few times:)

I hope that you’ve enjoyed the first part of this series. Follow my blog and return on Friday for part 2.

 

LLB

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Posted in Cool Stuff

How I Got Started…Part 1

January 9, 2017-People often ask me how I got started with writing, what inspires my stories and how I get ideas so I’ve decided to dedicate today’s blog post to those questions. Today will deal with the first question and subsequent entries will explain the rest.

How I got started: 

I’ve always had a huge imagination, ever since I was a kid. Sure, I used to write stories and such but I never really wanted to be a writer. Truth be told, I didn’t really think about the books that I read or how they came to be when I was up late reading a hand-me-down copy of The Baby Sitter’s Club.

I wanted to be the person who went out onto the ice during an NHL game and stitched up the hockey players! Talk about a totally different path! I remember that in the third grade, my friends and I decided to write stories about our “crushes,” and mine just happened to be the amazing Cam Neely (of Boston Bruins glory back in the day). I dug out some paper and filled seven lined pages with a story where he fell madly in love with me! (I was only nine years old by the way:) This is my first solid memory of my love affair with writing.

My creative writing started to wane as I got older and school assignments became more of a priority. I didn’t care about writing really but I still had a huge imagination.

I can’t remember the particular day this happened or how the conversation went exactly but I think it was my mom who bugged me to write a story about our farm cat named Panda. It probably went something like this, “You should write a story about Panda! He’s been into (fill in the blank) again!” I heard this about a dozen times before I did anything about it. Then, one day, I wrote Panda the Very Bad Cat (plus the 2 other books in the series) and my husband suggested that I go all the way with it! And the and the rest is history.

So I’d like to thank my mom for bugging me to write a story about a black and white cat who’s actually a real pain in the butt! Without her “encouragement,” I wouldn’t be able to share his story with you today. I’d also like to thank my husband for his constant support, love, and vision of everything Panda. Oh, and I’d like to thank my brother-in-law  for naming Panda:) and letting me off the hook with a royalty percentage:D

So there it is! The story of how I got started. Maybe a little less magical than one would have thought, but the truth is…it’s magic to me.

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