March 27, 2017-I hope that you’ve enjoyed this mini-series of tips to succeed at events as a vendor/business owner and that you’ve started incorporating them into your game plan.
Here are the final keys to success!
7) Make friends with the vendors and the event organizer-You never know who you’ll meet at any of these shows so it’s best to arrive early and set up so that you can take a few moments before the show starts to scope the place out. I’ve had more vendors buy my products at shows than I can even count. People want to know what you’re selling, but more importantly, they want to make a connection with you. All of us have something in common, we’re all at the same show and we’re all trying to make money and contacts. At every single show, I gather business cards from other vendors tables to keep in my files. I’ve made so many contacts this way and have even hired people to do work for me because I liked what they were selling. I also hand out MY business cards in case I have something that another vendor is interested in. Maybe they aren’t but know someone who is. The opportunities are tremendous! Be sure to thank the organizer for having you and keep in touch with them, so they’ll invite you to their upcoming events in the future.
8) Have a draw at your table-A chance to win a prize is always a cool way to draw people to your table. I NEVER do a draw for the product I’m selling on my table because people say, “Let’s hold off buying the book in case we win the draw!” See the problem? You want people to buy your product, but you also need people to come to your table. If they come to your table and you engage them, they’ll probably buy what you’re selling. I use a prize draw at my table for two reasons, 1) To entice people to come to my table and 2) to collect information about my customer. Here’s how it works: I’ll do a draw for a $25 gift card to either the movies or for a pre-paid Visa card. The chance to win is displayed clearly on my table, and I have cards laid out with some pens so that people can enter the draw. On the draw card, I ask for their name, phone number and e-mail address and a little box that they need to check off saying it’s ok for me to contact them via e-mail. The customer fills it out and drops their entry card into a fishbowl. I contact them later to say thank you for entering the draw, I let them know if they won the prize and also invite them to follow my blog. 99 times out of 100 they’ll follow! This info is invaluable to your business but be careful not to break any privacy laws.
9) Enjoy yourself-This seems like a silly tip but I want you to know that it’s super important. It’s necessary to have fun and enjoy yourself because people can feel tension. They can sense desperation and if you’re trying to hard-sell them. This is not only a major turn-off for potential buyers but it causes you, the seller, unnecessary stress. Life is too short to be broke and stressed! You’ll be both if you take yourself too seriously. Body language is essential because most of what you don’t say is what people pick up on. Uncross your arms, stand up, smile and engage your customers. Be interested in what they have to say and enjoy the connection with other humans who you might otherwise never come in contact with.
10) Some people are rude, miserable and mean but there’s nothing you can do about it-Anytime you deal with the public you’ll come across that one special human who doesn’t like you, your product, your looks, your qualifications, your voice, your price…you get the picture. You can’t make everyone happy so don’t let the snarky comments of a single person get to you.Never let them dull your sparkle! For every miserable person out there, there’s five standing behind them waiting and willing to engage with you. You’ll get your share of miserable, rude people at events but that’s a reflection of them, not you. No matter what, remain professional at all times. I was at a show a couple of weeks ago and a woman said to me, “You don’t belong here, you know that right?” Her exact words, I’m not even kidding. I smiled sweetly and said, “Sure I do! I paid my money to be here just like you did and as far as I know, you’re not the event organizer who gets to decide if I belong here or not. I hope you have a great show!” Sure it was a bit on the snarky side but I smiled and looked her in the eye. I wanted her to know that she couldn’t shake me or my confidence. Funnily enough, she warmed up to me later and guess what? She was a part-time writer who needed a publisher…shoot, if she only knew someone! LOL. Be nice that’s all I’m gonna say.
I hope that you’ve learned a couple of things from the tips I’ve shared and that you’re successful in every endeavor that you choose to embark on. Thanks for reading and for following my blog.